Whole Foods Market: Whatever Makes You Whole

Food passion is for everyone—the EVOO fanatics, obsessive summer squashers, or just hot bar regulars. Channeling our food love, we concepted, art-directed, and wrote these posters for Whole Foods Market stores across the country.

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Color The Classics

Tradition is great, except when it makes everything a little too bland and a little too beige. We wanted to celebrate the Thanksgiving favorites, but add freshness and color with a simple, yet iconic OOH campaign.

 
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Many many thanks to Jeff Beberman, Barton Corely, Faith Ivory, Florencio Zavala, Kelley McQuillen, and Emilie Hahn.